Powerful summaries for web pages

Learn how to write page summaries that are clear, appropriate and useful—not only for your readers, but also for search engines. The techniques you learn will improve all your business writing, not just web content.

What you'll learn from this 1-hour online course

1. Why every web page must start with a summary and what happens if you forget.
2. How to structure a page in chunks, and how this benefits your reader.
3. Five types of page summary: examples and options.
4. Three bad ways to start a web page: no start, a slow start and a false start.
5. The power of summaries in search results, how to write a 16-word summary that draws visitors to your page.

Requirements

Prerequisites: Open entry.
Start date: Start any time. Study at your own pace, own place.
Assessment: 1 online test.
Duration: 1 hour study. Access to the course for 1 month.
Qualification: PDF Certificate emailed to those who pass with 70%.

No risk, 3-month money-back guarantee
Complete list of CONTENTED online courses
Diploma in Web Content: 10 courses for the price of 3

Option 1: One course, US$49.00

Option 2: 10-course Diploma, US$199.00