Brilliant Headlines on the Web

Headlines are probably the single most important piece of content on any web or intranet page. Good headlines catch the eye, get the message across, improve search results, inspire trust and boost sales. But poor headlines confuse and frustrate your readers.

So if you've only got time to improve one part of your web content, improve the headlines! There's a huge payoff in usability and search results. What you learn in this course will improve all your business writing, not just web content.

What you'll learn from this 1-hour online course

1. Why headlines on the web are so important. How headlines are recycled, and how a great headline grabs attention and improves search results.
2. How to write an excellent page headline—one that works for people and search engines.
3. Three classic rules for headlines.
4. How to figure what type of content is on each page, and which style of headline will suit best.
5. How to polish your headlines.

Requirements

Prerequisites: Open entry.
Start date: Start any time. Study at your own pace, own place.
Assessment: 1 online test.
Duration: 1 hour study. Access to the course for 1 month.
Qualification: PDF Certificate emailed to those who pass with 70%.

No risk, 3-month money-back guarantee
Complete list of CONTENTED online courses
Diploma in Web Content: 10 courses for the price of 3

Option 1: One course, US$49.00

Option 2: 10-course Diploma, US$199.00